CasaSugar

Roundup: Stylish Finds at HSN

CasaSugar — Thu, 09 Oct 2008 10:00:54 -0700

The Home Shopping Network has bewildered me since the '90s. I never understood the phenomenon, why people get so attached to it . . . and more importantly, why people would buy all that crap. But, as it turns out, HSN does actually sell some stylish items, particularly in the home décor department. Interior designer Nate Berkus, beloved by Oprah Winfrey, carries an exclusive home collection with the retailer-cum-television-network, as well as textile designer John Robshaw and party planner to the stars Colin Cowie. HSN actually also has a handful of both classic and trendy pieces that are quite stylish, I must say, but not necessarily by a recognizable brand.

Curious if HSN's home items could fit into your casa? Then read more.
Source

Target Acquires Smith & Hawken Brand

CasaSugar — Wed, 13 Jan 2010 05:30:34 -0800

Gardeners and decorators have been in mourning since Smith & Hawken closed its doors last June. But there is hope for us yet: Target has acquired the Smith & Hawken brand! Executive Vice President of Merchandising Kathee Tesija says, "We're thrilled to own such an admired and iconic brand. We believe the Smith & Hawken brand complements our existing portfolio of owned brands and provides our guests with another compelling reason to shop Target."

Target has established itself as a retailer dedicated to good design in both the worlds of fashion and home décor. Target's gardening and outdoor capsule collections by Cynthia Rowley and MIO were both a big hit, and the Smith & Hawken brand has had a loyal following since 1979, so I'm sure the purchase will prove to be a smart one. Target has yet to announce when its Smith & Hawken-branded offerings will be in store, but I'll let you know when they do.

On another note - the landing page at SmithandHawken.com (which now redirects to Target, shown above) suggest two things: one, Target's new campaign for Smith & Hawken may be called "rebloom," and two, Target plans to introduce a gardening social network for its new Smith & Hawken property. Stay tuned to see what's growing in the garden!

Welcome to CasaSugar!

CasaSugar — Mon, 23 Jul 2007 14:19:28 -0700

Welcome to CasaSugar, the newest addition to the Sugar Network. Offering design ideas and inspiration, CasaSugar is the place to indulge all of your home-related hankerings, from decorating trends and gardening tips to strategies for getting organized.

If you have ideas you'd like to see on CasaSugar, please share them in the comments below. Meanwhile, here are some of the regular features you can look forward to:

Get the Look I'll present a decorating theme for a room and offer products to help you achieve it.
Trend Alerts I'll track the hottest trends in home decor and tell you where to find the choicest picks.
Love It or Hate It? Weigh in on the most outrageous designs.
Casa Verde Want to live a greener life? I've got tips to get you started.
Casa Shops So many stores, so little time. I'll show you my favorite online boutiques.
Su Casa Submit photos of your home-decorating accomplishments and get advice from readers.
Designer Spotlight I'll tell you about the hottest names in design and decorating.
DIY Projects and Other Tips Indulge your handy side with craft projects and home-repair advice.