What would Apple's iconic spare designs be were it not for the influential hand of German industrial designer Dieter Rams? Working with his Ten Principles of Good Design, Rams served as lead designer for appliance company Braun, showing household products could combine innovation, usefulness, and quiet beauty.
Many of Rams's Braun products are on exhibit at museums worldwide, and we took a firsthand look at his and the company's early technology designs during San Francisco Museum of Modern Art's recent exhibit "Less and More: The Design Ethos of Dieter Rams." View our Instagram snaps from the collection and spot the principles of design still used today in the slideshow. If you ever come across some retro gadget inspiration, tag it on Instagram with #CoolCapture for a chance to be featured on the site!