If you're a long-time CasaSugar reader, you already know that Adrian Grenier used green insulation when he renovated his Brooklyn brownstone. But did you know the eco-minded actor has his own green television series? Grenier's new show, Alter Eco, premiers tonight at 9 on Planet Green. The 13-part series will follow Grenier and his team as they green building projects all over Los Angeles, including overhauling a club using salvaged materials. I love Grenier's down-to-earth attitude about greening one's lifestyle. In an interview with Ecorazzi, he said, "If everyone just became a little more aware of his or her own personal impact on the earth, real change would ultimately result." Find out more about Planet Green here.
>> Models are really starting to undertake the green cause: Cindy Crawford has been blogging for Vanity Fair on her eco experiences, Shalom Harlow and Elettra Rossellini Wiedemann teamed up to organize the Earth Pledge FutureFashion show during New York Fashion Week this January, and now Angela Lindvall is joining Adrian Grenier on a new eco-centric TV show, Alter Eco.
The show, which premieres tonight at 10 PM ET/PT on the new channel, Planet Green, is essentially a green makeover series, so Adrian and his team of four — Angela's area of expertise is eco fashion — go out and "green-over" homes, schools, and businesses. Well, that explains her tree-hugging photo-op last week.
Below, a promo clip of the show, and the series schedule is here.