I just got word that interior decorator Brian Patrick Flynn, aka Decor Demon, is teaming up with HGTV.com on a new series of DIY, designer-based webisodes, and the first of many went live today! In the first webisode, Brian shows us how to make a photo mural kitchen backsplash, and there's also a helpful step-by-step tutorial with all the necessary supplies listed. I was curious about how this all came about, so I asked Brian to do a little interview with me. Check out our Q&A below!
CasaSugar: Decor Demon and HGTV.com are totally different both in style, readership, and in content. How did this collaboration come about?
Brian Flynn: Did you ever see that movie Field of Dreams, where the field [I think] keeps whispering "If you build it, they will come?" to Kevin Costner? Well, neither did I, but I do recall people reciting that particular line incessantly throughout the 1990s. That's kinda how this happened. After months of planning, writing checks and ruining my clothes with paint, I launched Decor Demon and apparently, they did indeed come. Months later, offers, speaking panels, and partnerships magically appeared. I think the initial conversation started with the site's vice president after a panel discussion at Westweek, a design event at the Pacific Design Center.
CS: How will the HGTV.com series be different from the Decor Demon webisodes?
BF: While the Decor Demon webisodes are breakdowns of high-meets-low designer spaces, the ones on hgtv.com are project-based. For example, I may knock out an entire bachelor pad over a few months for Decor Demon, then get with the production company to shoot it all, then break it down room by room with an overall dark and edgy aesthetic. On HGTV.com, we stick with ONE small project best described as "Designer DIY," then shoot how to do that one project from start to finish. I'm really proud of the aesthetic, it's beautifully lit with long, fluid camera movements. Between the Decor Demon webisodes housed on decordemon.com and these strictly made for HGTV.com, I've got the best of both worlds: edgy, dark, and film-noir-esque on my site, then light, airy, and editorial on theirs.