Big news! West Elm will relaunch its brand this Fall with a distinct new look to its catalog and merchandise, and I've secured exclusive photos of the upcoming collection!
You can expect the catalog to be warmer, propped with product that's not West Elm's, shot in real homes, more feminine, and less stark. The brand will focus on four distinct decorating styles: The Modernist (simple shapes, fun prints, bright colors, less is more), The Revivalist (modern interpretation of vintage forms mixed with industrial elements), The Naturalist (calm, serene, layered, organic, raw), and The Globalist (eclectic, bohemian, inspired by other cultures). The designs will also focus on solving everyday issues for small spaces with multi-functions. And, they'll become more eco-conscious with each collection.