JC Penney

Fans of Giggle who don't live in one of the 11 cities that house the high-end baby emporium's 13 stores won't only have to shop online beginning next Fall. Giggle just announced a new partnership with JC Penney that will place giggleBABY shops in 537 Penney locations throughout the country.

giggleBABY will feature exclusive Giggle-branded merchandise, all at a fraction of the price products are sold for in the current stores. So while Giggle's Better Basics onesies and rompers range from $16-$28 in the store, the new shops' apparel will range from $5-$15, and toys will run from $4-$20.

Giggle isn't the only kids' brand heading to JC Penney. Tori Spelling's Little Maven clothing line just relaunched at Penney stores last month, and Cynthia Rowley's new girls' line can also be found there. So what do you think? Are you eagerly anticipating the new giggleBABY shops?

Forget pen and paper. What you really need for work are versatile looks that are as sophisticated as they are salary-friendly.
Liz Claiborne answers the call with great fashion and quality, and now this iconic brand has its own unique shop, exclusively at jcp.

By mixing patterns, textures, and colors,
Liz Claiborne puts a creative twist on classic pieces and accessories. Give your workwear a boost (and your spirits a lift) — we know looking good is all in a day's work.

As part of its major revamp overhaul (including tapping Nina Garcia as its in-house style voice and fashion collection curator), J.C. Penney is following suit on the store-within-a-store concept, having just inked a deal with Canadian retailer Joe Fresh. The plan — which reminds us very much of the recent Topshop at Nordstrom rollout — is to open Joe Fresh shops in 683 J.C. Penney locations. Currently, Joe Fresh has six US spots, all within the New York and New Jersey area, which makes this latest development much more exciting and accessible for those of us who haven't been able to snag some of the Toronto-based retailer's affordable fashion pieces yet. While there's no set date for the two-in-one shopping to launch, we can expect it to be soon. "It's going to be exciting. It's bold. It's aggressive," said Joe Fresh founder Joseph Mimran. So, the question now remains, does this newly-emerging trend of a shop within a shop appeal to you? Could this be the future of brand collaborations?

Those stories and more in our daily news roundup.

• Mickey Drexler's work at J.Crew will be the focus of a CNBC documentary called J.Crew and the Man Who Dressed America. Set to air this Thursday, May 24 at 10 p.m., the program will explore what's made the retailer such a success. Watch a preview of the program below. [CNBC]
  

• JC Penney has leased office space in a building at Lafayette and Broome streets in New York City's trendy NoLIta neighborhood. The move is reportedly part of an attempt to "attract a hip workforce." [New York Post]
  

• Julia Restoin Roitfeld took to Twitter for a little mothering advice. "Mother 911, any suggestions on hot wrap dresses for easy breastfeeding?" she asked. Wrap dresses from Diane von Furstenberg were a popular response among Restoin Roitfeld's followers. [The Cut]
  

• The custom Prada dress Carey Mulligan wore to the Met Gala sold on eBay for $2,950. Proceeds from the sale will be donated to Oxfam America. [Fashion Etc.]

Photo: J.Crew's Fall 2012 women's presentation during New York Fashion Week.

Those stories and more in our daily news roundup.

• Tracy Feith has signed a deal to be a full-time designer for TOMS shoes, his first high-profile job since unexpectedly shuttering his business in 2011. Feith has been a consultant for the brand's founder Blake Mycoskie for a few months now and in his new role will be focused on the higher-priced TOMS+ line of shoes. [Fashionista]
  

• Cindy Crawford, her mother, Jennifer Crawford-Moluf, and her daughter, Kaia Gerber, all star in a new JC Penney commercial designed to remind viewers about Mother's Day on Sunday, May 13. In it, Kaia — who recently starred in a campaign for Versace's children's wear line — says Cindy is "just the best mom in the world. I mean, she's so nice and I can actually hang out with her and have fun." [The Daily Telegraph]
  

• Vena Cava's Lisa Mayock says that her brand's expansion deal with Li & Fung means that the brand is going to change and grow sooner than expected. "We're working on more collections and a few surprises in the next couple of months; maybe some lower price points." [Daily Front Row]
  

• Neon nail polish technically isn't approved for use by the Food and Drug Administration, which has to authorize new beauty products before they hit the market. "Colorants used to create, neon, day-glo or glow-in-the-dark nail polishes have not gone through the FDA approval process, so technically they are not allowed for use for nail polish applications," said Doug School, chief scientific officer for Creative Nail Design. [Fashion Etc.]
  

• Salvatore Ferragamo is renewing its It brand status thanks to its clothing and shoes being seen on the backs of stars like Lady Gaga. "You can not just decide one day you want to target a younger customer, but it's just something that we see happening," said the brand's CEO Michele Norsa. [Forbes]

  Photo: Neon nails on Christian Dior's Spring 2011 runway.

>> Those stories and more in our daily news roundup.

• Today is Kirsten Dunst's 30th birthday, and what better way to celebrate her acting and modeling career — which she started at age 3 in a commercial for Kix cereal — than by taking a look back at her style transformation? [InStyle]
  

• Nick Wooster, who was fired from his position as men's fashion director of Bergdorf Goodman last year, has landed a new job as the creative director of menswear at JC Penney. Wooster was let go two days after GQ published an interview in which he said, "I am just an old midget queen who, you know, had the good fortune to get this job and it's like, 'How did that happen?'" [NYP]
  

• Former Vogue special events director Stephanie Winston Wolkoff is leaving her current position as fashion director at Lincoln Center to start her own agency. With SWW Creative, Wolkoff's goal is to "forge new partnerships in fashion, beauty and entertainment." [WWD]
  

• Victoria Beckham's 9-month-old daughter, Harper, is still in diapers, but she's already received her first modeling offer. In an open letter to the youngest Beckham, baby clothing company My First Year wrote, "Both your parents are fashion icons, and we can see no reason why you shouldn't start your own career in the fashion industry even at your young age . . . You were therefore the immediate first choice for our campaign." Whether Victoria and David sit Harper in front of the camera remains to be seen. [Stylelist]
  

• Is it harder for female designers to succeed in New York fashion than it is for men? In a new column, Nicole Phelps analyzes why many of the woman-oriented industry's most celebrated talents are men. "Part of the story seems to be that male designers strive for art while female designers strive for humanity, and this difference influences, even defines, the success they achieve," she writes. [Style.com]

  Photo: Kirsten Dunst at the London premiere of Melancholia