Urban Decorating Tips From Zinc Details

Tastemaker Tips: Modernism 101 With Vas Kiniris of Zinc Details

Twenty years ago, $1,000 was all it took for Zinc Details owner Vas Kiniris to set up shop in San Francisco's Tenderloin hood. Determined to shake the town out of its postmodern slumber, Vas set out to bring the cool, avant-garde aesthetic from his European travels back to his 200-square-foot store. After winning honorable mentions during his first showing at ICFF, Vas knew he was onto something. Twenty years later, Zinc Details inhabits a much larger space in San Francisco's Pacific Heights neighborhood and services retail, wholesale, and ecommerce shoppers. As a staple in the San Francisco design community, Vas loves to hold screenings, tastings, and viewings at the store, to "keep the conversation going" about modern design.

If you're in the San Francisco Bay Area, check out the launch of Zinc Details' Borgias Unveiled window display tonight and scope out the space. If San Francisco is too far, not to worry! I've reeled in Vas to share his tips for introducing high-impact doses of modernism into any home.

  • Get the most out of large-scale pieces by investing in multifunctional designs
  • "Our customer base is basically an urban dweller trying to maximize the potential of his/her space. Even people who don't live in the city are still interested in using any available space. Our furniture is not only scaled properly, but many pieces are also versatile and modular. The Studio sofa/sleeper ($1,595) and Zing deluxe daybed ($795) are perfect examples."

    Keep reading to check out some of Vas's favorite modern pieces and how to style them!

  • Warm up streamlined pieces with interesting fabrics.
  • "You want to invest in pieces that you'll have for a long time, and clean and streamlined silhouettes never go out of style. Still, I like mixing vintage items and textiles because they give warmth and character to a room. Johanna Gullichsen's fabrics make great pillow covers, like this Doris Pillow ($195)."

  • Layer your lighting
  • "Lighting is vital in a space, but it's also a great place to introduce fashion, fun, and color. Often lights are easy to move and aren't as big of an investment as upholstered pieces. Just remember that one light won't take care of all of your lighting needs. I love Pablo's Tube Top Lights ($110-$590) for adding color."

  • Support local artists
  • "I like using graphic prints in homes because they add another layer of color and whimsy, can be moved or switched out easily, and usually won't break the bank. Local designer Michael Murphy created an original print ($90) for Zinc Details' 20th anniversary by taking elements of the store — from iconic modern pieces to vintage Japanese kokeshi dolls — and put them together to create a unique piece of art."

Check back tomorrow to see which modern designers should be on everyone's radar, according to Vas!

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