Target Acquires Smith & Hawken Brand

Target Acquires Smith & Hawken Brand

Gardeners and decorators have been in mourning since Smith & Hawken closed its doors last June. But there is hope for us yet: Target has acquired the Smith & Hawken brand! Executive Vice President of Merchandising Kathee Tesija says, "We're thrilled to own such an admired and iconic brand. We believe the Smith & Hawken brand complements our existing portfolio of owned brands and provides our guests with another compelling reason to shop Target."

Target has established itself as a retailer dedicated to good design in both the worlds of fashion and home décor. Target's gardening and outdoor capsule collections by Cynthia Rowley and MIO were both a big hit, and the Smith & Hawken brand has had a loyal following since 1979, so I'm sure the purchase will prove to be a smart one. Target has yet to announce when its Smith & Hawken-branded offerings will be in store, but I'll let you know when they do.

On another note — the landing page at SmithandHawken.com (which now redirects to Target, shown above) suggest two things: one, Target's new campaign for Smith & Hawken may be called "rebloom," and two, Target plans to introduce a gardening social network for its new Smith & Hawken property. Stay tuned to see what's growing in the garden!

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