On May 6, Target will introduce its customers to a new design program, The Shops at Target. Through the program, Target will partner with specialty store owners to create in-store boutiques featuring limited-edition, affordable collections. The first incarnation of The Shops at Target will feature five exclusive collections that span five categories. Representing the home category is Privet House, the Connecticut-based antique and home goods shop, owned and operated by Richard Lambertson and Suzanne Cassano. It will be interesting to see how the two curate their shop for Target, creating a collection on a mass-market scale.
Other shops launching on May 6 include The Cos Bar, Polka Dog Bakery, The Candy Store, and The Webster. Watch the video below for more information on The Shops at Target.