While the shelter magazine category is having a hard time across the board, Country Living seems to be toughing it out best. When O at Home folded, its former editor, Sarah Gray Miller, took charge of Country Living and put its spine tagline of "Come home to comfort" on the cover, shining a spotlight on the relevancy of its crafting and home entertaining focus in this economy.
The magazine also got a boost from a contemporary face-lift, including new fonts, more product information, and the reappearance of the personal essay. As for numbers, its ad sales are only down eight percent, and its single copy sales are up 10 percent from last year. It's interesting to see which magazines stay afloat and which flounder. As we saw with Domino, despite its huge following, in the end, meager ad sales were the cause of its demise. Do you read Country Living?