Moroso Announces Contemporary Art Award and Release of Soft Wood Sofa

Meet the Winners of the Moroso Contemporary Award and Check Out Moroso's Brand-New Soft Wood Sofa

Patrizia Moroso, art director of the Italian design company Moroso, just announced the results of the first-ever Moroso Award for Contemporary Art. The award, which was established to document, promote, and support artists, especially those working in new forms, went to Martino Gamber, Christina Frosi, and Anna Galtarossa. Each of the three will create a custom art installation in three Moroso showrooms internationally.
Galtarossa, seen above on the right with Patrizia Moroso, will have an installation in New York during the Armory Show, while Martino Gamper will create his installation for Cologne for ArtCologne and Christian Frosi will be seen in London for Frieze Art Fair.

Anna Galtarossa's installation in Moroso's New York flagship store at 146 Greene Street, called Skyscraper Nursery, will be open starting today through March 26. For her project, the showroom was transformed into a "nursery" for skyscrapers. Essentially, the installation acts as a laboratory for viewers to explore their relationship with the city and its buildings.

"Skyscrapers, with their powerful iconic presence, manifest themselves as colossi populating our metropolitan fabric." Anna writes. "Through their design, dynamics and the way they socially structure us, these constructions radically affect our urban landscape."

For more news from Moroso and a peek at the company's new sofa, keep reading.

Moroso's new Soft Wood Sofa by Swedish design group Front may look like a rough-hewn piece of pine, but in reality, it's a silky textile printed with a photorealistic wood print that covers a comfortable polyurethane fiberfill over a hardwood frame. I was certainly fooled by this sofa's appearance, both in the window display in the first photo and again in this magnified view. What do you think? Are you a fan of this slightly surreal sofa?

 

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