Another one bites the dust. Hachette Filipacchi Media announced today that it will fold Metropolitan Home with its December issue. The company plans to focus its efforts on its other shelter glossy, Elle Decor. HFMUS President and CEO Alain Lemarchand said, "We believe the best strategy in the upscale shelter segment is to boldly focus our resources and investment on Elle Decor, which is the ad-page leader within the US market. Despite the downturn in ad pages that has affected all magazines, the Elle Decor brand has multiple opportunities for growth across all platforms.” Met's longtime Editor in Chief Donna Warner and her staff will leave the company.
This closure follows a long string of folds in the shelter world, including HFMUS's own Home, House & Garden, Blueprint, O at Home, Cottage Living, and, of course, Domino. So while it's not a shocker considering the economic climate, it is still sad news indeed. But at least this glossy went out with a bang, wowing us with the Metropolitan Home Showtime House and the exquisite Modern by Design Showhouse this year.
Tripp
This is very dissapointing news! Met Home was one of my favorite mags. Damn this rotten economy!!
1That's too bad.
2While I hate to see a magazine fold, Met Home (with Donna Warner as the editor) seemed like month after month the same old content. Everytime i picked up Met Home, it felt like deja vu. I thought ---didn't i see this room a couple of years ago? Perhaps if Hachette unloaded Donna Warner and replaced her with an editor that recognized modern and new, the publication would still be around. Too bad Warner dragged down the publication for so many years. Long live Dwell.
3Yikes. Did not know this. But I was not going to renew my sub this year. Too much of very similar looking places.
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