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This Just In: Blueprint to Fold


As if the recent demise of shelter favorite House and Garden wasn't enough bad news, now sources say that Blueprint is folding as well. According to fishbowlNY, the magazine billed as a "fresh, fun guide to personal style" apparently couldn't find enough of an audience. While not completely disappearing, Blueprint will be dialed back into a publishing schedule that will coordinate with Martha Stewart Weddings. The number of layoffs related to this action is unconfirmed, though a number of employees may be retained. The final issue of Blueprint will be January/February 2008.

This is a magazine that I, for one, will sorely miss.


For an excerpt from the official press release, available at fishbowlNY, just read more

According to the official press release,

Martha Stewart Living Omnimedia Inc. today announced strategic plans for two of its publications for 2008. Going forward, the company will produce Blueprint as focused special interest issues within the home category, which it will introduce to brides-to-be through its established Martha Stewart Weddings magazine. Bluelines, the Blueprint blog, will continue and the company anticipates growing Blueprint digital content across its websites. Blueprint magazine will discontinue publishing on a stand-alone basis after the January/February 2008 issue.

As more news comes in, I'll update Casa readers on developments.
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