Home Depot to Launch Exclusive Martha Stewart Living Brand

Home Depot and Martha Stewart Living have announced a plan to develop an exclusive Martha Stewart Living line of home improvement products including outdoor living, home organization, and home décor items for Home Depot's stores. Like Martha's other products, you can expect them to be traditionally stylish and good quality, but they will also be affordable. Both design teams are working side by side to create a collection that makes coordinating décor and design during home improvement projects easy. You can look for the line's outdoor living products, such as patio dining sets ($399-1,999), in stores beginning in January 2010, followed by home organization items, such as closet organization systems, in February.

 

It's no surprise to see Martha Stewart expanding her brand to another store — she's practically on her way to world domination. But it is curious to see Home Depot taking on a designer name. Designer capsule collections is something we've seen with other big retailers like Target, Macy's, Rooms to Go, and HSN, but it's a first to see Home Depot headed in that direction. It's also exciting! Especially since Home Depot is a national brand, and a one-stop shop for home improvement products, it will be a treat to find some stylish décor there.

Source: Getty
Latest