The General Store SF Shopping Guide

A visit to the General Store feels a little bit like visiting someone's house — if that someone was a super cool artist/architect couple with a darling dog named Macy.

Located a few blocks from the beach in San Francisco's Outer Sunset neighborhood, the General Store channels a laid-back, surfer vibe. Curated by owners Serena Mitnik-Miller and Mason St. Peter, the store is stocked with a mix of the practical and the magical, from garden totes to prism planters. Everything feels a little bit familiar, in the very best way. Lots of natural materials, handmade items and the things that make a house feel like a home; ceramic teapots, brass tacks, plants and locally made soaps. We never leave empty-handed and you won't either. You can also visit them at their newest location in Venice, CA!

Check out a few of our favorites from their newest arrivals.