As shelter magazines fold left and right, some new blood joins the cast. Michelle Adams, former Domino market editor and founder of über-chic eco fabric and bedding shop Rubie Green — read my interview with her here — is launching Lonny magazine, an online-only decorating and lifestyle publication.
The magazine, due to launch in October, will follow a traditional magazine format on an online platform, directly connecting readers to products and resources with the click of a mouse. Good-bye earmarks! The online platform, relieved of page limits, also allows for more content in each issue.
Adams's friend and talented photographer Patrick Cline will also help lead the magazine, so I know we're in for some image eye candy! Can't wait to see the first e-ssue!