David Stark Designs Target Missoni Pop-Up Shop

Behind the Design: David Stark Dishes on His Vision For the Target Missoni Pop-Up Shop!

Behind the Design: David Stark Dishes on His Vision For the Target Missoni Pop-Up Shop!

We're so thrilled to welcome back guest writer David Stark! Today, he shares the décor and layout for the Target Missoni pop-up shop he designed!

We were very busy during New York Fashion Week premiering the Missoni For Target line of apparel and housewares in a two-story, pop-up shopping spectacular on the corner of 42nd Street and 6th Avenue, and it was a fabulous project in so many ways. It’s no secret that my love affair with Target is the stuff of dreams, and when the collaboration is with such a cool, iconic fashion house, the ante is upped that much more. This project, though, was also so exciting, because it was a wonderful design challenge. Challenge? Sure. Taking a raw space and transforming it into a temporary fantasy land is always a fun ride for any designer. Working within the Missoni visual language of bold pattern and color, though, is its own world.

Keep reading to learn more about the pop-up shop, and check out some truly inspiring photos!


All Photos by Susie Montagna

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