The Curiosity Shoppe at The Shops at Target

by Angela Elias 3

San Francisco dwellers might already be familiar with the Curiosity Shoppe, but come Sept. 9, Target will be adding the San Francisco-based store as its second flight of The Shops at Target. Curiosity Shoppe founders, Lauren Smith and Derek Fagerstrom, will curate the 60-plus-piece collection, including entertaining accessories, stationery, kitchenware, games, crafts, and curiosities, ranging from $3 to $25.

Before opening the Curiosity Shoppe in 2007, Lauren worked in Todd Oldham's design studio and Derek was a magazine editor at publications like Esquire and Interview. The couple ditched their East Coast gigs to try their hand at the retail business and landed in San Francisco's Mission District. Known for its eclectic mix of crafts, kits, books, unusual gift ideas, home decor, and quirky art, we're anxious to see how San Francisco's Curiosity Shoppe will fit into Target's innovative shops series.