As part of his university project to give a household brand a new marketing direction, Michael Ciancio chose to rebrand Lego, targeting hip, young adults instead of children. He created a catalog featuring instructions on how to customize Lego blocks to make useful products like iPod cases, picture frames, and coffee mugs. I'm keen on his Lego frame. It looks like a cinch to make with some glue, a basic cardboard or wood frame, and of course, Legos. I think I'm going to raid my mother's attic next time I head home; I know she's got all my old toys stashed away as keepsakes. This isn't the first time I've seen Legos reenvisioned, though: remember my post on Kitchen Legos? Oh, what a little imagination can build . . .
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