American Friends of Israel Museum Gala Photos

Our goal is to always make the decor look like it came together in an instant, but clearly, something of this nature is actually quite complicated. The welded frames of the letters are attached to motors that allow us to string the flagging tape from them when reachable from the floor, but then the motors lift the piece high out of reach to our exact desired trim height. Hundreds of rolls of flagging tape are measured, marked and unrolled from rods affixed to dollies so that order and ease can be applied to the unfurling of the lines.