One of the best ways to find one-of-a-kind and super-stylish homewares is to browse the boutiques of New York. But most of us are at a geographic disadvantage, not to mention too busy to window-shop full time. That's the inspiration behind Shop-A-Matic, a new window-shopping "service" from New York Magazine.

Think of it as an online catalog where someone does the cool-hunting for you, but you have to hit the pavement to purchase most of the products (although some are available online). Here's some insight from the press release:
New York editors set out on foot across the city to select and photograph almost 1,000 home décor items and make them searchable at nymag.com by price, color, material, style, etc. The launch includes ten categories of home items, from beds to lamps to dining tables, and will expand to include fashion and accessories in September.
Each category — including lamps, sofas, bookshelves, and more — is well-organized by just about every factor you can imagine, and the snapshots are actually pretty fabulous. I'm especially excited about the rug section, which seems to have some really unique discoveries. Just browsing Shop-A-Matic will remind you what a great shopping city New York is. What do you guys think of this idea?

Dries Van Noten
Net-a-Porter
Gerard Darel
Great idea!
1I'm only 35 minutes or so from NYC, but with family, work, don't get there that often, so I think it's a terrific idea!
2this looks like fun!
3Fantastic source for quick trends.
4Great idea~ I can't wait to try it out, I need an area rug and hate shopping for them,
5I guess it's a good idea but to me the hunt is the best part....it'll diminish the joy a little bit!
6NICE
7that white chair with the black toile is sooooooooo HOT!
8Ah I am for sure going onto this site for decorating ideas!
9i like the idea of it but i like walking around manhattan finding one of a kind things this kinds of kills the fun of it.
10I love this! So many designs and so much inspiration!!! I hate shopping and fighting crowds, but I love to buy new things! This is wonderful!
11I LOVE THEM ALL
12i think it's cool, as long as you can buy what you see online
13Well Im not to sure about this 1. Half of the fun in shopping, is window shopping lol. I Love to shop, I like to find things that will go in certain places or just the right spot.
14I think it's a great idea. I love shopping but sometimes I don't have enough time to actually go in to places. THis saves time....
15I've just printed off so many pictures it's not even funny. I love this-- it's like having a personal shopper who doesn't pressure you to take something you're not ready to make a decision on. Scrolling through the "High-Intensity Boyfriend" filter reminded me of great gift ideas for my husband that I had this summer that I'd completely forgotten about. And now I'm craving a Christmas shopping trip to NYC more than ever!!!
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