Despite its looks, David Graas's Not a Box (inquire for price) is not a box but a lamp. The design transforms its own packaging into the lamp itself; after you open the box to find the bulb, cable, and instructions, you use it as the pendant shade. As clever and eco-friendly as it is, I can really only see Not a Box in an industrial interior. What do you think?
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I love this kind of design. So fresh and ironic. And I love that the packaging is the product.
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